Empowering Retail Success

At BHC, our expertise is rooted in decades of hands-on retail experience and a deep understanding of the global homewares market. 

Led by Rebecca Carter, a dynamic and commercially astute Senior Buyer and Category Manager. She brings with her over two decades of experience driving growth, innovation, and profitability across major UK retail brands including Sainsbury’s, Habitat, Argos, Baylis & Harding, Next, Waitrose, Dunelm and Tesco. She blends strategic vision with creative flair to deliver customer-first product ranges that stand out in competitive markets.

With a proven track record in negotiating high-value contracts, building strong supplier partnerships, and leading cross-functional teams, Rebecca has successfully managed multi-million pound categories and launched initiatives that significantly improved margin, availability, and customer satisfaction. She is particularly adept at transforming challenges into opportunities - whether that’s driving savings through smart sourcing strategies, scaling supply chains during COVID surges, or launching new digital platforms.

Her leadership style is collaborative and empowering, with a strong focus on mentoring talent and setting up robust processes that underpin long-term success. With global sourcing experience and a background in both private label and branded goods, she brings deep category knowledge across home, beauty, textiles, gifting, and beyond.

With an eye for product, sharp commercial insight, and a passion for retail, we help businesses navigate complexity and achieve measurable results.